Clay
Clay is a data enrichment and outreach platform that connects over 150 data sources and AI research agents to build and activate prospect data.
Evolutive X verdict
Worth Testing
Enrich leads and automate outreach using 150+ data sources and AI research agents.
What it does
Practical capability.
Clay is a data enrichment and outreach platform that connects to over 150 data providers and AI research agents. You build tables of prospects or companies, automatically enrich them with contact, company and intent data, and use those enriched records to power personalised outreach.
It suits sales, growth and marketing teams who need to build targeted lists and move from data to action quickly. Pricing is usage-based: credits are consumed per enrichment lookup, and costs vary depending on which data sources you draw from. A limited free tier is available.
Clay suits technical operators and growth engineers who can invest time in building effective workflows. For teams that need a simple CRM or point-and-click list builder it is not the right starting point; for those who can commit to setup it is a powerful way to build and act on prospect data at scale.
Strengths
- Connects 150+ data sources for comprehensive prospect enrichment
- AI research agents reduce manual lookup time
- Flexible table structure for custom enrichment workflows
- Usage-based pricing means you pay for what you use
Limitations
- Usage-based credits can accumulate quickly on large lists
- High setup investment before realising full value
- Better for technical operators than point-and-click users
- Cost varies meaningfully depending on which data sources you draw from
Enriched 2026-06-07. shortSummary updated to cleaner editorial description (original meta was marketing copy). pricingModel Usage-based and freePlanAvailable confirmed via pricing page. Pages checked: https://clay.com, https://clay.com/pricing.
Data guidance
Public classification.
This is editorial guidance for assessing fit. It does not replace your organisation’s data policy or the provider’s current terms.
Do not upload
Not recorded.
Evidence and sources
Not recorded.
Maintenance record
Version 1.0.
No material changes have been recorded for this version.